The question arrives in the same form every time, and it is a fair question. Which of these is it? Seven answers are usually on the table: an AI company, a software company, a recruitment or assessment company, a consultancy, a ratings agency or class society, a tradeable index, a deep technology company.
None can be accepted, and the reason is prior to all of them. Every one of those categories was minted by the present economy, and the premise here is that the present economy reorganises, because what is scarce inside it changes. To answer in the inherited vocabulary is to assert, without ever arguing for it, that the reorganisation is not happening. That is a position taken by default and never defended, and it is the opposite of the one held here.
The premise is argued at length elsewhere and needs stating once here. Reasoning is becoming abundant. Contact with physical reality is not, and the ratio between the two moves in one direction only. Sorting firms by what they produce then stops sorting anything that matters, because production turns out to be downstream of measurement, and the classification that becomes operative sorts firms by the region of reality each one can observe.
So the procedure is not to choose a category and defend it. It is to take the seven in turn, refuse each on its own reasoning, and let what remains be described by the function it performs rather than by the thing it resembles. A category refused without a reason is only a preference.
Seven refusals follow. Each states its reason, and the reason is the point.