Position
Advisory work is priced as though reasoning were scarce
Warrant: Foundation
The fee for judgement was set against a scarcity that is ending, and nothing has yet replaced the assumption.· Advice has always been sold on the premise that clear reasoning is rare, expensive, and must be rented by the hour.
That premise is being removed. Reasoning is becoming abundant, and an input that becomes abundant stops setting the price. What does not become abundant is observation of the reality the problem concerns: the turnaround that happens once, the weld that either held or did not, the crew that performed or did not under conditions nobody chose. A practice whose only asset is judgement holds no privileged channel into that reality. It reasons about industry from the outside, at whatever distance its last engagement left it. Bayswater holds a channel, and the channel is the part that cannot be rented.